Update: Black Friday deals have started to leak!
Few product categories are as consistently discounted on Black Friday as clothing. Retailers tend to offer eerily similar sales and coupons every year, which gives us a lot of extremely reliable data when it comes to making predictions. Every Black Friday will have its curve balls, but that's why we tracked online and in-store sales all the way back to 2011 to come up with this year's prognostications.
Check out the infographic below to get our quick-and-dirty predictions about all things apparel in the Black Friday season, then read on for our more in-depth analysis.
Waiting for Black Friday Could Make You Un-Fashionably Late
Online clothing merchants start their Black Friday sales very early in the week, so there's no reason to wait for Friday to do your shopping. Savvy fashionistas should be checking out the deals as soon as the Monday before Thanksgiving. These early sitewide sales definitely stand out from normal deals; last year, stores like The Limited, Eddie Bauer, and Original Penguin all took 40% to 50% off sitewide on Monday or Tuesday.
Black Friday Really is Different
The Black Friday season consistently delivers best-of-the-year sales from clothing stores at all ends of the price spectrum. The reason these sales are so good is due to a combination of factors, including coupons that stack with sale prices and free shipping offers. Throughout the year, we'll often see a great stacking coupon or free shipping from a clothing retailer, but it's rare to see both at the same time.
Only the Black Friday season brings together that spectacular combination of high initial markdowns, big stacking coupons, and no-minimum free shipping. That's why we'll see more than twice as many Editors' Choice clothing deals during Black Friday as during the rest of the year. Happy shopping!